The Covermade Story
They say necessity is the mother of invention ...
For me, inspiration came from the need to fix a nagging problem I noticed every day.
Fed up with messy covers, rushed mornings, and “cover stealing”, I wondered why there wasn’t a product I could buy to could keep the covers in place.I began searching in stores and online for products that made bed making easier, but soon realized that what I was looking to buy myself did not exist.
Frustrated consumer turned entrepreneur, my mission became inventing a product that could drastically improve bed making in the morning, while keeping sleepers covered and more comfortable at night.
I hope you enjoy Covermade as much as I do!
I was in a rush to get on the road early every morning for my "road warrior" medical device sales job - and my mornings were such a whirlwind. Although I loved a made bed, sometimes I didn't make the bed at all.
I couldn't stop thinking about bed making, and that it should be easier. I realized soon there were no products available that simplified bed making. Looking to create my own solution and a way to keep the covers in place, I started buying elastic from fabric stores and experimenting by pinning it to my comforter.
The elastic from fabric store that I had tried using wasn't nearly wide enough or stretchy enough.
I was in and out of pharmacies for my job, and one day I realized that the wide elastic used for injury bandages was exactly what I needed. So after my sales calls talking to the pharmacist, I would buy up all different brands of elastic bandages on my way out of the pharmacy. I took them home at night and began testing the stretch and function of all different elastic brands.
I took sewing lessons and learned how to sew my prototypes to continue testing them.
If I was going to pitch my idea, I needed someone more experienced at sewing to make the samples. So, I went in and out of dry cleaners, with my comforter protoytpe under my arm, asking to talk to seamstresses and if they did prototypes. Many of them looked at me like I was crazy, or said they “didn’t do that kind of thing”. Finally, I found a skilled seamstress who willing to help me make samples.
I hired a patent attorney. With her guidance, I learned how to write much of the patent myself and even learned how to do the drawings myself to save on costs.
After researching the textile industry using the NAICS Industry database, I began cold calling any textile manufacturers that might be able to help. I sent a pitch letter and a sample to those that I thought were most qualified.
After many cold calls and unreturned emails, I finally found a manufacturer that was willing to help me produce Covermade.
After sending a sample to ShopNBC, the buyer personally tested Covermade and loved it. I had my first order, and Covermade had its first run of production.
The patent for Covermade was approved after 3 years pending and numerous Office Actions with the USPTO.
I continued to send out samples, and cold call buyers, and was selling from my website.
I reached out to the buyer at Brookstone, and we soon added Brookstone as a partner. Soon to also carry Covermade were Wayfair and Houzz.
A sample of Covermade was sent to the Home Textiles Analyst at the Good Housekeeping Institute. After reviewing the sample and personally sleeping with it, the analyst featured Covermade in the 130th Special Anniversary issue.
Bed Bath and Beyond adds Covermade to its assortment.
Covermade invited to be featured in Golden Globes celebrity gift swag bags.
Covermade was invited to be included in the 2019 Golden Globes celebrity swag bags - watch the news story above/below etc as covered by NBC4!
Ironically, a colleague of the company that puts together the swag bags for the Golden Globes happened to buy Covermade months earlier and loved it, and recommended they contact us to be included as home goods tend to be a popular swag item.
View the video clip here
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