They say necessity is the mother of invention …

For me, inspiration came from the need to fix a nagging problem I noticed every day.

Fed up with messy covers, rushed mornings, and “cover stealing”, I wondered why there wasn’t a product I could buy to could keep the covers in place.I began searching in stores and online for products that made bed making easier, but soon realized that what I was looking to buy myself did not exist.

Frustrated consumer turned entrepreneur, my mission became inventing a product that could drastically improve bed making in the morning, while keeping sleepers covered and more comfortable at night.

I hope you enjoy Covermade as much as I do!

Natalie Monaco

See timeline below for full Covermade Story!

2009
I was in a rush to get on the road early every morning for my "road warrior" medical device sales job - and my mornings were such a whirlwind. Although I loved a made bed, sometimes I didn't make the bed at all. I couldn't stop thinking about bed making, and that it should be easier. I realized soon there were no products available that simplified bed making. Looking to create my own solution and a way to keep the covers in place, I started buying elastic from fabric stores and experimenting by pinning it to my comforter.
2009
The elastic from fabric store that I had tried using wasn't nearly wide enough or stretchy enough.

I was in and out of pharmacies for my job, and one day I realized that the wide elastic used for injury bandages was exactly what I needed. So after my sales calls talking to the pharmacist, I would buy up all different brands of elastic bandages on my way out of the pharmacy. I took them home at night and began testing the stretch and function of all different elastic brands.
2010
I took sewing lessons and learned how to sew my prototypes to continue testing them.

If I was going to pitch my idea, I needed someone more experienced at sewing to make the samples. So, I went in and out of dry cleaners, with my comforter protoytpe under my arm, asking to talk to seamstresses and if they did prototypes. Many of them looked at me like I was crazy, or said they “didn’t do that kind of thing”. Finally, I found a skilled seamstress who willing to help me make samples.

I hired a patent attorney. With her guidance, I learned how to write much of the patent myself and even learned how to do the drawings myself to save on costs.
2011
After researching the textile industry using the NAICS Industry database, I began cold calling any textile manufacturers that might be able to help. I sent a pitch letter and a sample to those that I thought were most qualified.

After many cold calls and unreturned emails, I finally found a manufacturer that was willing to help me produce Covermade.
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2012
After sending a sample to ShopNBC, the buyer personally tested Covermade and loved it. I had my first order, and Covermade had its first run of production.

2013
The patent for Covermade was approved after 3 years pending and numerous Office Actions with the USPTO.

I continued to send out samples, and cold call buyers, and was selling from my website.
Click Here
2014
I reached out to the buyer at Brookstone, and we soon added Brookstone as a partner. Soon to also carry Covermade were Wayfair and Houzz.

2015

A sample of Covermade was sent to the Home Textiles Analyst at the Good Housekeeping Institute. After reviewing the sample and personally sleeping with it, the analyst featured Covermade in the 130th Special Anniversary issue.

2016

Bed Bath and Beyond adds Covermade to its assortment.

2018

Covermade invited to be featured in Golden Globes celebrity gift swag bags.
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2019
Covermade was invited to be included in the 2019 Golden Globes celebrity swag bags - watch the news story above/below etc as covered by NBC4! Ironically, a colleague of the company that puts together the swag bags for the Golden Globes happened to buy Covermade months earlier and loved it, and recommended they contact us to be included as home goods tend to be a popular swag item.

View the video clip here: https://youtu.be/wVLkbfy8mNs
2009
My mornings then were such a whirlwind. I was always in a rush to get on the road super early for my "road warrior" medical sales job. Although I loved a made bed, sometimes I didn't make the bed at all. I couldn't stop thinking about bed making, and that it should be easier. I realized soon there were no products available that simplified bed making. Looking to create my own solution and a way to keep the covers in place, I started buying elastic from fabric stores and experimenting by pinning it to my comforter.
2009
I was in medical device sales then, and I was in and out of pharmacies all day for my job. Since fabric stores didn’t have wide elastic, the only elastic I could think of that was sturdy enough to do what I wanted was the elastic used for ACE bandages.

So, on my way out of pharmacies after sales calls, I would buy all different brands of elastic bandages. I took them home and began testing the stretch and function of different elastic brands.
2010
I took sewing lessons and learned how to sew my prototypes to continue testing them.

If I was going to pitch my idea, I needed someone more experienced at sewing than myself to make the samples. So, I went in and out of local dry cleaners, with my shabby comforter protoytpe under my arm, asking to talk to seamstresses and if they did prototypes. Many of them looked at me like I was crazy, or said they “didn’t do that kind of thing”. Finally, I found a skilled seamstress who willing to help me make samples.

I hired a patent attorney. With her guidance I learned how to write much of the patent application myself and even learned how to do the drawings myself to save on costs.
2011
After researching the textile industry using the NAICS Industry database, I began cold calling and emailing any textile manufacturers that might be able to help me. I sent a pitch letter and a sample to those that I thought were most qualified, or that expressed interest.

After many cold calls and unreturned emails, I finally found a manufacturer that was willing to help me produce Covermade.
2012
After sending a sample to ShopNBC, the buyer brought Covermade to National TV and Covermade had its first run of production.

2013
The patent for Covermade was finally approved after 3 years pending and numerous Office Actions with the USPTO.

I continued to send out samples, and cold call buyers, and was selling from my website.
2014
I reached out to the buyer at Brookstone, and we soon added Brookstone as a partner. Soon to also carry Covermade were Wayfair and Houzz.

2015

A sample of Covermade was sent to the Home Textiles Analyst at the Good Housekeeping Institute. After reviewing the sample and personally sleeping with it, the analyst featured Covermade in the 130th Special Anniversary issue.

2016

Bed Bath and Beyond adds Covermade to its assortment.

2018

Covermade invited to be featured in Golden Globes celebrity gift swag bags
2019
Covermade was invited to be included in the 2019 Golden Globes celebrity swag bags - watch the news story as covered by NBC4!

View the video clip here: https://youtu.be/wVLkbfy8mNs
Natalie Monaco

I was in a rush to get on the road early in the morning for my road warrior medical sales job – and my mornings were a whirlwind. Although I loved a made bed, sometimes I didn’t make the bed at all.

I couldn’t stop thinking that bed making should be easier. The way a bed is made had never been improved upon – yet it is an everyday chore.  Looking to create my own solution and a way to keep the covers in place, I started buying elastic from fabric stores and experimenting by pinning it to my comforter.

2009

The elastic from fabric stores that I had tried using wasn’t nearly wide enough or stretchy enough. 

I was in and out of pharmacies for my job, and one day I realized that the wide elastic used for injury bandages was exactly what I needed. So after my sales call, I would buy up all different brands of elastic bandages on my way out of the pharmacy. I took them home at night to test the stretch and function of all different elastic brands.

2010

I took sewing lessons and learned how to sew my prototypes to continue testing them.

I still needed someone more experienced at sewing than myself to make perfect, pitch-worthy samples. So, I went in and out of local dry cleaners with my protoytpe asking to talk to seamstresses and if they did prototypes. Many of them looked at me like I was crazy, or said they “didn’t do that kind of thing”. Finally, I found a skilled seamstress who was willing to help.

With my patent attorney’s guidance, I learned how to write much of the patent myself and even learned how to do the drawings myself to save on costs.

2011

After researching the NAICS Industry database, I began cold calling and emailing dozens of textile manufacturers. I sent a pitch letter and a sample to those that I thought were most qualified, or that expressed interest.

After many cold calls and unreturned emails, I finally found a manufacturer that was willing to help me produce Covermade and had our first run of production.

2012-2013

Covermade had its first run of production. 

2013

The patent for Covermade was finally approved after 3 years pending and numerous Office Actions with the USPTO.


I continued to send out samples, and cold call buyers, and was selling from my website.

2014

I reached out to the buyer at Brookstone, and we soon added Brookstone as a partner. Soon to also carry Covermade were Wayfair and Houzz.

2015

A sample of Covermade was sent to the Home Textiles Analyst at the Good Housekeeping Institute. After reviewing the sample and personally sleeping with it, the analyst featured Covermade in the 130th Special Anniversary issue.

2016

Bed Bath and Beyond adds Covermade to its assortment.

2018

Covermade invited to be featured in Golden Globes celebrity gift swag bags

2019

Watch the Golden Globes news story as covered by NBC4 here: 

https://youtu.be/wVLkbfy8mNs

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